Customer Stories

Brands that replaced guesswork with margin data.

Three brands. Three different pricing problems — MAP exposure, repricing lag, channel conflict. All three were managing pricing from spreadsheets or basic price scrapers that gave them data without margin context.

Consumer product packaging arranged on retail shelf with pricing labels, multi-channel retail environment
6.2%
Margin recovered on top SKUs
78%
Reduction in MAP violations
24×
Faster repricing cycle
Case Studies

The problem, the gap, and the result.

Harwick Home · Kitchenware

Recovered 6.2% margin on top 40 SKUs in 60 days.

Harwick Home sells premium kitchenware — 340 active SKUs — across Amazon, their DTC site, and a network of specialty retail partners. Before Orbivex, their pricing analyst was running three separate channel exports every morning, merging them in Excel, and manually scanning competitor sites for price changes. The process took two hours and produced a view that was already 12 to 18 hours stale. They had a basic price scraper that showed competitor prices, but no margin layer — so they knew prices were moving but couldn't evaluate what the right response was.

After connecting to Orbivex, the team identified 12 SKUs where competitors had undercut their price by more than 8% — a pattern invisible in the siloed channel view because the undercuts were distributed across Amazon and one wholesale distributor. Within the first 30 days, targeted repricing on those 12 SKUs recovered 4.1 margin points on the cohort. By day 60, the full top-40 SKU cohort showed 6.2% margin recovery.

"The moment we had one view of all three channels, we could finally see where the margin was going. That single change in visibility was worth the entire year of the subscription."
6.2% margin recovered on top 40 SKUs Result in 60 days
Lumara Personal Care · Health & Beauty

Reduced MAP violations by 78% in the first month.

Lumara Personal Care — 180 active SKUs — distributes through Amazon third-party sellers, regional beauty retail chains, and a DTC subscription site. MAP violations were a known problem but the detection process was entirely reactive: the brand manager heard about violations from irate wholesale partners, not from internal monitoring. There was no systematic way to know how many violations were active at any given time or how deep they ran.

Orbivex's MAP monitoring identified 23 active violations in the first 72 hours — violations that had been running for weeks. The brand manager had the specific channel, retailer, and violation depth for each one, and used that information to contact violators directly. Within 30 days, active violations had dropped 78%. The investigation also uncovered a grey-market seller systematically undercutting MAP across 8 SKUs — the data from Orbivex gave the brand sufficient evidence to trigger a distribution audit and pull that seller's allocation.

"We had 23 MAP violations actively running and had no idea. Orbivex found them in 72 hours. The grey-market seller alone was causing more brand damage than we'd seen in a full year of complaints."
78% reduction in active MAP violations Result in 30 days
Vexford Sport · Sporting Goods

Cut repricing cycle from 48 hours to 2 hours.

Vexford Sport manufactures and distributes performance footwear — 520 active SKUs — across Amazon, specialty running shops, sporting goods chains, and a growing DTC presence. They had the most mature pricing process of the three: weekly competitive analysis reports, monthly repricing review meetings, and a dedicated pricing analyst. The problem was cycle time. Detection to action was 48 hours on average — acceptable in stable markets, but a meaningful margin cost when a competitor runs a promotional week or drops a new product at a competitive price point.

After integrating Orbivex, the repricing cycle for their top 50 margin-critical SKUs compressed to under 2 hours. The analyst now receives a prioritized alert the same morning a competitor price move is detected, with the margin impact forecast already calculated. Channel conflict detection surfaced three distribution points where their own wholesale pricing was undercutting retail partner shelf prices — conflicts that had been silently straining those relationships for months.

"A 48-hour repricing cycle sounds operational. It's actually a margin problem. Getting to 2 hours on our top SKUs changed the math significantly — especially in weeks when a competitor is actively running promotions."
24× faster repricing cycle on top SKUs 48 hrs → 2 hrs

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